Stuck Under 50K? Here’s What to Focus On to Grow Your Business Faster

If your annual revenue is still under €50,000 and you feel like you’re working so hard but the numbers aren’t moving the way you’d like… this is for you.

You might be:

• building your business next to a 9–5,

• growing it while raising small children,

• or already full-time in your business, but not seeing the income you expected.

In all these cases, one thing is true:
you are already incredibly brave.

You’ve chosen the harder path — entrepreneurship — because you want a better life, more freedom, and more control over your time and money.

I’ve been exactly where you are.
And I stayed there for years.

To move beyond it, I had to do two things in parallel:

• work on my strategy, and

• work on my identity — how I saw myself as an entrepreneur.

Today I want to give you the shortcuts I didn’t have back then.

This is not theory.
These are the exact places that keep women stuck under 50K — and what to do instead.

The First Block: You Don’t Fully See Yourself as an Entrepreneur (Yet)

One of the biggest obstacles at the beginning isn’t your logo, website, or strategy.

It’s this quiet thought:

“Who am I to ask for money for this?”
“Am I really good enough to help other people?”
“What if I fail and everyone sees?”

You may want to be an entrepreneur,
but deep down you still identify more as:

• “a mom who’s trying something on the side”

• “someone playing around with a business idea”

• “a good girl who doesn’t want to cause trouble”

That identity will always pull you back to “small and safe”.

This is why:

• you hesitate to raise your prices,

• you constantly ask for external validation,

• you look for permission from people who don’t understand business,

• you spend time preparing instead of selling.

The good news?
Identity can change.
And faster than you think.

Be Careful Who You Ask for Advice

Most women instinctively turn to the people closest to them when they’re unsure:

• partner

• parents

• friends

They love you.
They want to protect you.
But they often don’t understand entrepreneurship — especially if they’ve only ever worked in traditional jobs.

They will advise you based on their safety, their fears, their world — not the one you are building.

So you hear:

• “Maybe don’t risk too much.”

• “Isn’t your job more secure?”

• “Should you really be charging for that?”

And without even noticing, you start shrinking your vision to fit their comfort zone.

Instead, you need to seek out people who:

• think in terms of solutions, not problems,

• understand what it means to build something from scratch,

• are already entrepreneurs (even just one step ahead of you).

This is why communities, masterminds, and groups of women in business are so powerful.
You need to hear other women say:

“Yes, this is normal.”
“Yes, you can do this.”
“Here’s what worked for me.”

Your courage grows in that kind of environment.

Where Your Time Is Going (and Why the Money Isn’t)

Let’s be honest about what most early-stage entrepreneurs spend their time on:

• tweaking the website

• choosing fonts and colors

• designing or redesigning a logo

• playing with business cards

• setting up “perfect” systems behind the scenes

• obsessing over accounting and admin

All of this feels productive.
None of this brings in money today.

These are “closed door” activities.
Your future client never sees them.

And if your potential clients don’t know you exist,
they cannot buy from you — no matter how beautiful your branding is.

So if you’re under 50K, your focus must radically simplify.

The 3 Things to Focus On Under 50K

Forget the noise.
In this stage, your main job is:

1. Decide what you sell (your offer).

2. Share why it matters (your story).

3. Tell people about it and make offers (visibility & sales).

Everything else is secondary.

1. Create a Clear Offer

Whether you sell a service or a physical product, make it easy to understand.

Think in packages, not random hours or “a little bit of everything”.

Just like a haircut at the salon is a package:
washing + cutting + blow-dry.

Ask yourself:

• What is the transformation I help with?

• How can I bundle this into a clear, simple offer?

• What does the client get for this price?

A clear offer makes it easier for people to say “yes”.

2. Share the Story Behind What You Do

Your clients don’t care that you want more freedom.
They don’t care that you want to quit your job.

They care about one thing:

“What changes for me if I work with you or buy from you?”

This is where your why connects to their reality.

For example, I don’t just say,
“I help entrepreneurs because I like business.”

I say:

“I help women build businesses with more ease and meaning,
so they don’t destroy their health and happiness in the process —
like my father did.”

Your story carries the emotion behind your work.
That’s what people feel.
That’s what they remember.

You have a story too.
Find it. Share it.

3. Talk About It. A Lot.

This is the piece most women avoid.

You need to:

• talk about what you do

• explain your offer

• invite people to work with you

• ask: “Would you like to become my client?”

Not once.
Not twice.
Repeatedly.

No one can hire you if they don’t know:

• who you are

• what you do

• who your offer is for

• how to start working with you

Use social media.
Use your email list.
Use conversations.
Use any channel where your ideal client is present.

And remember:

Sales = what you can do today to bring in money today.
Marketing = building relationships, so you still have someone to sell to tomorrow.

Both are needed.
But under 50K, sales must come first.

Only Then: Build Your Audience

A lot of women try to “grow an audience” before they’re even clear on:

• what they sell

• why they sell it

• and how to invite people in

Audience-building is step four, not step one.

The order looks like this:

1. Offer in place

2. Story / why in place

3. Talk about it and make offers

4. Start growing your audience consistently

When you follow this order,
you move past 50K much faster.

You’re Allowed to Want More

Your financial well-being matters.

If you are constantly stuck in survival mode,
you can’t share your gifts fully.
You can’t be as generous, creative, and present as you’re meant to be.

We need you resourced.
We need you well.
We need you doing your work in the world — not just getting by.

So let it be simple:

• Define what you sell.

• Tell the story behind it.

• Talk about it and invite people in.

And watch what happens when you finally give your business the chance to be seen.